Moosejaw- Doing Big Things
It’s always good to see a
Michigan based company do well. Moosejaw Inc. recently was acquired by Dallas based private equity firm Parallel Investment Partners according to Crain’s
Detroit. For those of you that don’t know what Moosejaw is, they sell outdoor gear and apparel. They can be compared to an R.E.I. or Eastern Mountain Sports but on a much smaller scale.
The reason that this particular article interested me is because of the attachment that I have towards the company, and how much I love their business model. Growing up I always went to sleepover camp (Tamarack to be specific) and as the years went on I progressed to working there. After working at the camp itself I began taking trips all over the country with campers i.e.
Alaska and West Coast trip. The point I am getting at is that I always did my shopping and preparation for camp at Moosejaw. I loved the feeling of going into their stores knowing that I was going in there for to get gear to go out and live on of my passions which is the outdoors. It was always a great experience to shop there because of the friendliness of the employees and atmosphere that they have. It started as a very small
Madison Heights based company, and now there are 6 stores and they generated $12.4 Million dollars in sales in 2003. The purchase price was not disclosed. Moosejaw…I solute you.
www.moosejaw.com (Check it out).
